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Brand KitBrand Assets
Everything you need to represent Elbow Room cleanly: the logo, the emblem, the color palette, and the typefaces. Preview a file, then download the version you need.
Use the marks the way they were built
These are the working assets we hand to partner venues, event hosts, and anyone writing about the practice. Keep the proportions, keep the colors, and the brand stays recognizable wherever it lands.
These are preview assets while the brand is still settling. Please ask before using them in print or anywhere off-brand, so we can make sure you have the latest files. Reach out through the contact section.
Download files
PNG files with transparent backgrounds unless noted. Right-click to save, or use the download button on each tile.
Brand colors
Navy carries the structure, gold carries the accent, and green is the quiet supporting note. Cream and paper are the backgrounds everything sits on.
Typography
Three typefaces, each with a job. Keep them in their lanes and the brand reads the same everywhere.
Cinzel
The wordmark. Reserved for the Elbow Room name and lockups, set in uppercase with open letterspacing.
Fraunces
Display headings. Every H1 through H4 across the site, with the occasional italic accent for emphasis.
Inter
Body and UI. Paragraphs, buttons, labels, and everything that needs to stay clean at small sizes.
A few specifics
The marks are built to flex. These are the things that actually keep Elbow Room looking like Elbow Room.
Full color on light, gold on dark
The spine and the "Room" half of the wordmark are navy, so they disappear on a dark background. On navy, black, or a photo, use the gold emblem instead of the full-color lockup.
The emblem stands alone, the wordmark does not
The emblem carries the brand solo as an avatar, favicon, or watermark. The words "Elbow Room" should travel with the emblem or as the full lockup, not get reset in another typeface.
Give it the ring's worth of room
Leave clear space around the lockup roughly equal to the thickness of the emblem's outer ring. Crowd it against other elements and it stops reading as one mark.
The palette does the recognizing
Navy, gold, and sage are the brand. The one-color version (coming soon) is the only sanctioned recolor, and only for single-color print where the full palette cannot run.
Partnering, hosting, or writing about us?
If you need a format that isn't here, a higher-resolution file, or a quick sign-off on how the brand will appear, get in touch and we will sort it out.